Zombie Games Thrive in Australia: Q4 2020 Market Insights

As the year 2020 came to a close, zombie-themed mobile games continued to captivate Australian gamers. Sensor Tower's data provides us with a glimpse into how these games fared during the fourth quarter.

State of Survival: Zombie War saw a consistent revenue trend, peaking at nearly $325K in the week of December 21. Downloads for the game reached a high of 16K in mid-October and ended the quarter with approximately 14K downloads. Weekly active users (WAU) saw a slight increase from 31K at the beginning of the quarter to over 36K by the end.

Last Shelter: Survival experienced a revenue peak in mid-October at $85K, with a gradual decline to $50K by the end of December. The game's downloads spiked to over 1K in late October, with a year-end surge to 702 downloads. WAU showed an upward trend from 8K in September to over 8K by December's end.

The revenue for Age of Origins:Tower Defense fluctuated, peaking at nearly $50K in mid-October and ending the quarter around $39K. Downloads saw a rise towards the end of December, reaching 2.8K. The WAU mirrored this trend, starting at around 20K and growing to over 22K.

LifeAfter showed variable revenue figures with a peak at $31K in mid-December. Downloads remained under 1K for most of the quarter but saw a slight increase to 406 downloads in the final week. WAU appeared stable, with a slight increase from 6.4K to 5.5K.

Puzzles & Survival, the newest game in the lineup, showed impressive revenue growth from $1.9K to $35K by the quarter's end. Downloads also increased significantly, from 1.4K to over 6K. Similarly, WAU showed continuous growth, starting at 2.2K and reaching over 8K.

For more detailed insights and data, visit Sensor Tower, where the performance of these and other apps can be explored further.